Hans Anders relocates shop in Ieper New location for Hans Anders

New location for Hans Anders

Hasselt, 1 July 2021 - A new shop by optical retail chain Hans Anders will open its doors in Ieper on Saturday 10 July. The retailer has moved just 65 metres away, to Boterstraat 11. A larger shop, a bigger collection of frames, and an additional eye testing room all mean the shop team can assist more customers.


The Hans Anders shop team is very much looking forward to the new location. The new shop has space for an additional eye testing room and 350 extra frames and sunglasses. In this new shop, customers are treated to a varied and up-to-date selection of the latest collections by Hans Anders and international top brands such as Ray-Ban, Longchamp, Tommy Hilfiger, Guess, and Emporio Armani.


More space and more choice

Store manager Sylvie Callewaert: ‘We opened our shop at the Neermarkt in Ieper 16 years ago. We have now grown so much that the shop is too small. Our shop is much-loved throughout the region. For a new pair of glasses, or a hearing aid. These new premises will enable us to offer our customers even more space and a bigger selection, to prove we will continue to focus on quality and service. We hope that people feel invited to come and take a look in our beautiful shop with our great range of new eyewear. We will be ready to pamper them! Our opening promotion is a great incentive. From 10 July until 31 July, we are offering 50% off any complete eyewear.’


New location for Hans Anders

Hans Anders is thrilled with the new location. Barry Oosting, Country Retail Manager, explains why this choice was made: ‘People have come to us from the immediate area as well as from Vleteren and Poperinge for many years. It is great there’s a new location opportunity once you outgrow the current one. These new premises with almost three times the space give us the chance to provide our service to more customers at the same time. In this spot, we are surrounded by great retail chains such as Ici Paris XL, Hema and Kruidvat - making us very happy the shop is now at the Boterstraat!’

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Opening times Hans Anders Boterstraat 11, Ieper is open on:  

Monday:        09.00 – 18.00

Tuesday:          09.00 – 18.00

Wednesday:  09.00 – 18.00

Thursday:     09.00 – 18.00

Friday:           09.00 – 18.00

Saturday:        09.00 – 18.00

Sunday:           closed



About Hans Anders

Nexeye is one of the fastest-growing value-for-money concerns in optics and hearing care in Europe for some time, with 705 stores in the Netherlands, Belgium, Germany, Austria and Sweden. The group features three retail brands – Hans Anders, eyes + more and Direkt Optik.

Hans Anders is one of the most well-known retailers and volume-based market leader, with 403 stores in the Netherlands and Belgium. Hans Anders makes high-quality eye and hearing care affordable to all.

eyes + more, part of nexeye since 2018, currently has at the moment 266 stores in Germany, Austria, the Netherlands and Belgium and is among the fastest growing companies in the eyewear industry. The eyewear chain, with complete prices for fashion eyewear, was founded in 2005 in the Netherlands.

Direkt Optik is represented by 36 stores across Sweden. The optician chain is appreciated for its service, knowledge and unique offers.


The popular and growing value-for-money market segment distinguishes itself by reaching the optimal combination of value and price. Nexeye responds with smart retail entrepreneurship; continued value increase for the best pricing in the market at all times. The mission of the group is to make good sight and hearing accessible to all. The Hans Anders Retail Group distinguishes itself from its competition and is a retail market leader. Always growing in an agile and resilient way, even going against dominant retail trends.

Nexeye was acquired by British investor 3i in January 2017. In 2019, eyes + more was added to the group.

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