Hans Anders opens shop in the brand new La Couvinoise commercial park

Hasselt, 21 April 2021 - Couvin has a new optician. On Wednesday, 28 April, optical chain Hans Anders opened a new shop in the La Couvinoise commercial park. The shop offers a large, up-to-date assortment of spectacles, sunglasses, and contact lenses. With the opening of the new shop, Hans Anders is keeping its promise to make good vision accessible and affordable to everyone. So, from now on, this is also true for the residents of Couvin and its surrounding area.

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'We want to show that good eye care really can be affordable'

Store manager Lise Vantournhoudt is a highly experienced and qualified optician. She is delighted to open the doors of her new shop with her regular team Cathy and Priscillia. 'We are all from Couvin and know better than anyone what spectacles wearers here value: good quality glasses at fair prices. That's something we're good at. The shop is modernly furnished to match our latest shop concept. We can really surprise and inspire customers with our range of products. Customers will find an extensive collection of affordable private label frames as well as the current collections of many well-known brands such as RayBan, Tommy Hilfiger, Nike, and Lacoste. We also have the latest equipment and technology. This allows us to show that good eye care really can be affordable. My team and I are well trained to help all our customers with an expert eye measurements and advice on vision and glasses.'

 

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First Hans Anders shop in the area

The new shop opened in the La Couvinoise commercial park. Barry Oosting, Country Retail Manager, explains why this choice was made: 'You can now find Hans Anders all over Belgium with no less than 139 shops. This region was the only one we did not have a presence. The shop in La Couvinoise was a great opportunity for us to bring Hans Anders to the area.' Barry explains why Hans Anders already feels at home in the new shopping centre: 'La Couvinoise' has an interesting range of shops. We are surrounded by beautiful retail brands, such as, Ici Parix XL, Proximus, and Carrefour. This means the residents of Couvin and surrounding area no longer have to travel to, for instance, Charleroi to reach a variety of shops. There are also good parking facilities, plenty of restaurants, long opening hours, and the park is also easy to reach by public transport. These are all important things that today's consumers value. We expect the centre with more than 14,000 metres squared to be a major attraction for the region and are proud to be part of it.'

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Responsible shopping

Opening a shop in these times is challenging. Shop manager Lise: 'At this time, we believe it's especially important that we can help our customers get a new pair of glasses with peace of mind. We work following a strict protocol and take the significant hygiene measures to ensure that everyone can come here and shop safely. To prevent a rush, we ask our customers to make an appointment whenever possible via hansanders.be/appointments. Customers can directly take a look on the website at our collection and send frames to the shop so they can try them on.'

 

The shop opening is coupled with a festive offer: 50% discount on complete glasses or 3 for 1. To ensure that many customers can take advantage of the campaign, but without the shop becoming too crowded, this campaign runs for a very long period. Until 31 May 2021.

 

About Nexeye

Nexeye
Nexeye is a platform of retail companies that currently consists of three value-for-money options brands operating in five European countries.

Hans Anders was founded 40 years ago and is active in the Netherlands and Belgium with 407 shops offering eye and hearing care. In 2023 the chain has won two ABN AMRO Retailer of the Year awards; in the categories Audiologists and Best Webshop Optics 2023-2024.

eyes + more operates with 282 branches in Germany, Austria, the Netherlands, Sweden and Belgium, focuses on affordable, fashionable eye care and is the fastest-growing optical chain in Europe.

Direkt Optik has 36 stores across the Sweden, is known for its unique3 for 1 offer and highly appreciated for the expertise and service of the qualified opticians in its stores..

In total, nexeye and labels employ more than 4,000 people (headcount). British investor 3i owns nexeye.

Read more on nexeye - Value in view of the future

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