Hans Anders wins Shopping Award 2021

GORINCHEM - Hans Anders wins the prestigious gold award in the Optical category at the 2021 Shopping Awards! The eyewear retailer credits this success to a successful omni-channel strategy.

Michelle Nederveen, E-commerce Manager: ‘This award gives recognition to all our team members who work hard every day to create an optimal omni-channel customer experience. We don’t just use e-commerce to offer a direct sales environment; we specifically seek out collaboration with all our shops to place the customer at the centre of what we do. This is how we can create added value for our customers, regardless of whether this Hans Anders is online or a physical shop. The fact we’ve won this prize gives us extra motivation to further optimise the (digital) customer experience, and to keep investing in our omni-channel approach. We are over the moon with it.’

According to the Shopping Awards expert jury, eyewear is ‘a rather awkward product to sell online, especially to consumers who are in the market for their first pair of glasses.’ Hans Anders knows this like no other. ‘Online sales are certainly not the only priority in our web shop,’ says Michelle. ‘The website offers plenty of options for information gathering to customers in the orientation phase. For instance, customers can virtually try on our frames and have their favourites sent to a shop to physically try them on. The perfect example of how Hans Anders has bridged the fun of online shopping and the trust they put into the advice of their local optician.’

According to the jury report, online and shops are seamlessly aligned so that Hans Anders ensures the customer experience is optimal and frictionless. Expert jury: ‘In the aim of serving a broad audience, young people to old people with visual issues, the simplicity of the site is its strength.’

20210414 Hans Anders Utrecht Hoog Catharijne 057.jpg
  • jpg

About Shopping Awards

The Shopping Awards Foundation, previously Home Shopping Awards, awards audience prizes and expert jury prizes to the best (web) retailers in the Netherlands. With the Shopping Awards, the foundation aims to make a positive contribution to e-commerce: the online sales of products and services to consumers, at home, at work, on the road or in a shop.

The winners of the Shopping Awards are chosen through scores from two parts: 50 percent audience votes and 50 percent insider expert assessments.

Favicon for news.hansanders.com Media kit: Hans Anders Shopping Award Optiek 2021 | Hans Anders Newsroom news.hansanders.com

About Hans Anders

Nexeye is one of the fastest-growing value-for-money concerns in optics and hearing care in Europe for some time, with 705 stores in the Netherlands, Belgium, Germany, Austria and Sweden. The group features three retail brands – Hans Anders, eyes + more and Direkt Optik.

Hans Anders is one of the most well-known retailers and volume-based market leader, with 403 stores in the Netherlands and Belgium. Hans Anders makes high-quality eye and hearing care affordable to all.

eyes + more, part of nexeye since 2018, currently has at the moment 266 stores in Germany, Austria, the Netherlands and Belgium and is among the fastest growing companies in the eyewear industry. The eyewear chain, with complete prices for fashion eyewear, was founded in 2005 in the Netherlands.

Direkt Optik is represented by 36 stores across Sweden. The optician chain is appreciated for its service, knowledge and unique offers.


The popular and growing value-for-money market segment distinguishes itself by reaching the optimal combination of value and price. Nexeye responds with smart retail entrepreneurship; continued value increase for the best pricing in the market at all times. The mission of the group is to make good sight and hearing accessible to all. The Hans Anders Retail Group distinguishes itself from its competition and is a retail market leader. Always growing in an agile and resilient way, even going against dominant retail trends.

Nexeye was acquired by British investor 3i in January 2017. In 2019, eyes + more was added to the group.

Related topics

Receive Hans Anders news on your RSS reader.

Or subscribe through Atom URL manually