Bart van den Nieuwenhof guest at Thoughtful Thursday

The Hans Anders Retail Group distinguishes itself with a clear and focused value for money positioning. How the optical platform acts in the market tells CEO Bart van den Nieuwenhof this week in a interview at Thoughtful Thursday (an initiative of Retail Outlook).

Hosts Frank Quix and Ernst-Jan Smids interview Bart about the latest trends in retail in general and the optical market in particular. An interesting conversation about competition, new developments and changing consumer behaviour. But also about the challenges and latest successes of the Hans Anders Retail Group and the formulas eyes + more, Hans Anders and Direkt Optik. Watch the interview here or listen to the Thoughtful Thursday podcast on Spotify (only in Dutch available).

Thoughtful Thursday Hans Anders


About Hans Anders

Nexeye is one of the fastest-growing value-for-money concerns in optics and hearing care in Europe for some time, with 705 stores in the Netherlands, Belgium, Germany, Austria and Sweden. The group features three retail brands – Hans Anders, eyes + more and Direkt Optik.

Hans Anders is one of the most well-known retailers and volume-based market leader, with 403 stores in the Netherlands and Belgium. Hans Anders makes high-quality eye and hearing care affordable to all.

eyes + more, part of nexeye since 2018, currently has at the moment 266 stores in Germany, Austria, the Netherlands and Belgium and is among the fastest growing companies in the eyewear industry. The eyewear chain, with complete prices for fashion eyewear, was founded in 2005 in the Netherlands.

Direkt Optik is represented by 36 stores across Sweden. The optician chain is appreciated for its service, knowledge and unique offers.


The popular and growing value-for-money market segment distinguishes itself by reaching the optimal combination of value and price. Nexeye responds with smart retail entrepreneurship; continued value increase for the best pricing in the market at all times. The mission of the group is to make good sight and hearing accessible to all. The Hans Anders Retail Group distinguishes itself from its competition and is a retail market leader. Always growing in an agile and resilient way, even going against dominant retail trends.

Nexeye was acquired by British investor 3i in January 2017. In 2019, eyes + more was added to the group.

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