2021 trends for eyewear

From bold XXL frames to exciting animal prints

Eyewear is an undeniable fashion accessory. The main trend for 2021 is oversized frames. XXL frames that make a statement and magnify your individual style. But eyewear shops will also be bulging with adventurous animal frames, retro shapes, and natural look frames. The best eyewear trends in 2021 - the definitive list.

Big, bigger, biggestt

Large, chunky frames with dramatic lines and striking use of materials. This creates a bold and accentuated look. Frames are available in both dark acetate and colourful transparent styles.

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Wild and wonderful

Animals prints are a hot ticket in fashion this season. Eyewear collections have also embraced these prints: tiger prints, snakeskin patterns, the sky is the limit. Discover your wild side with these untamed frames. The special themed collection ‘Brilliant Beasts’ will be available at all Dutch and Belgian shops from 15 March.

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Aviator 2.0

The aviator glasses are a great classic. They have been around for a while, but thanks to a little twist they are now more elegant than ever. Aviators used to be commonly made from metal, but this year special plastic and acetate frames will also play a big role this year.

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Retro shapes

Ultimate classics that are hipper than ever. Light up your face with a radiant cat-eye frame. Or go for a really sophisticated retro look with a round or tortoise frame. Whether you love the 50s, 60s, or 70s: this is the perfect year for eyewear.

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Hans Anders has a constantly rotating range of inexpensive own brand frames and the latest collections by famous brands such as Ray-Ban, Tommy Hilfiger, Lacoste, and CK Jeans. All frames are available to view online and you can even try on a large selection of frames via Virtual Try-on.

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About Hans Anders

Nexeye is een platform van retailbedrijven dat op dit moment bestaat uit drie value-for-money optiekmerken die actief zijn in vijf Europese landen.

Hans Anders werd 40 jaar geleden opgericht en is met 407 winkels actief in Nederland en België met oog- en hoorzorg. In 2021 won de keten dankzij een succesvolle omnichannelstrategie de 'Shopping Award'.

eyes + more is met 282 vestigingen actief in Duitsland, Oostenrijk, Nederland, Zweden en België, richt zich op betaalbare, modische oogzorg en is de snelst groeiende optiekketen in Europa.

Direkt Optik heeft 37 winkels in Zweden.

In totaal werken bij nexeye en labels meer dan 4000 medewerkers (headcount). De Britse investeerder 3i is eigenaar van nexeye.

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